BigCommerce has emerged as a leading eCommerce platform with a comprehensive set of tools and ample scope for integrating apps and custom development. However, this marks only the initial phase of your eCommerce journey. To gain more customers and promote your store, it is essential to market your business in the right way. An expert BigCommerce SEO company possessing a profound understanding of the platform, along with a vast digital marketing experience, can help you create a campaign that will steer your business in a positive direction.
Although you may have reservations about delegating your SEO to an agency, you will realize its necessity once you comprehend the magnitude of the task involved in making the appropriate optimizations and shaping the right strategy.
Commencing an eCommerce business is challenging, and expanding it through marketing can be extremely daunting. The right BigCommerce SEO services can ease some of the issues faced by store owners when it comes to eCommerce growth and gaining visibility on search engines.
We have compiled this indispensable SEO guide for BigCommerce merchants and anyone who is curious about engaging a pro for their digital marketing.
Why Should You Hire a Professional BigCommerce SEO Agency?
The primary concern is whether an eCommerce SEO agency can provide services that cannot be accomplished by conducting research on your own. Has the field of search engine optimization become so technical and intricate that you require an entire agency to handle it? To be straightforward, the answer is yes.
While minor alterations to SEO can be easy to perform, and with the aid of Bigcommerce SEO applications, it’s relatively simple to grasp the basics. However, even after several years, the majority of SEO work must still be done manually. This work has also become exceedingly complicated, necessitating a significant amount of technical expertise, eCommerce knowledge, and a strategic mindset.
In essence, there is a vast distinction between making a few changes to your website and executing an efficient eCommerce SEO campaign. Almost everyone with a decent understanding of the BigCommerce backend can make a few quick adjustments to on-page content with the help of a guide, but SEO entails far more than just adding a few keywords to your pages or changing a category title.
A competent BigCommerce SEO agency can conduct more thorough levels of keyword research using industry-leading SEO tools and relying on years of experience. This increases the likelihood of discovering valuable ranking opportunities, which can set the groundwork for a much more effective SEO strategy.
Let’s delve deeper into the essential components of an effective SEO campaign, and you’ll begin to comprehend why a skilled marketing agency is not just necessary but could also be crucial if you’re serious about taking your BigCommerce store where you want it to go.
BigCommerce SEO Agency Benefits
Does In-Depth Keyword Research Improve Rankings
Having a dedicated SEO team on your side can provide you with one of the biggest benefits in the digital marketing world. The team can offer you decades of collective experience and knowledge when it comes to keyword research, something that can be immensely valuable for your business.
Although you may have a general idea of the keywords you want to rank for, it’s crucial to understand that not all of them are perfectly suited to your business strategy. This is where eCommerce SEO experts come into play. They will carefully select a mix of keywords that have different types of search volume and intent behind them. This mix of keywords can include product keywords, location-based keywords, long-tail keywords, and extra-long-tail keywords, ensuring your website visibility is optimized.
When choosing keywords to rank for, it’s important to consider the strategic value of targeting more specific variations. Rather than simply targeting a broad keyword like “men’s dress shirts,” it may be more effective to focus on phrases like “best dress shirts for men,” “designer dress shirts for men,” or “best dress shirts for men near me.” Though these variations may have lower search volumes, they are easier to rank for and may have stronger eCommerce search intent.
By targeting these specific keywords, you can build brand authority and attract more qualified traffic that is more likely to convert. Keyword research is a crucial component of any successful SEO campaign. While you may have some knowledge about SEO and your industry, working with an experienced agency can provide access to a wealth of expertise and help you make more informed decisions about your SEO strategy.
Performs BigCommerce On-Site SEO
Hiring a specialized agency to handle the on-site SEO fixes and updates for your BigCommerce website is a wise investment. In all likelihood, you may not be aware of all the different parts of your site that require updates or even how to properly update them. A professional SEO agency will audit your website and execute the necessary changes to enhance your meta titles, category page descriptions, product listings, URLs, and even your homepage, if required.
All changes are made according to a pre-established strategy, so each alteration serves a greater purpose and is not made arbitrarily or solely for aesthetics.
Digital marketers only implement modifications that align with the overarching strategy and if they anticipate a positive impact on your website’s performance. So, outsourcing your website’s on-site SEO fixes and updates to specialized experts will undoubtedly lead to better results.
Checks Out for all the Technical Adjustments
The technical aspects of SEO can be quite intricate. From detecting dead links on your website to setting up proper redirects, ensuring Google crawls your eCommerce site correctly, and tackling various other tasks, it’s clear why this area requires professional attention.
While content and website usability is crucial for SEO, a store that is plagued by technical issues will struggle to rank well. One of the key reasons to enlist the services of a BigCommerce SEO company is to have a skilled team consistently monitoring your technical SEO to ensure it is in optimal condition.
It’s worth noting that this isn’t a one-time process, and like most SEO aspects, technical adjustments will need to be made throughout the lifespan of your site. From disavowing spam links and catching 404 errors to updating server errors and other bugs, a professional eye is always necessary to ensure your online store is functioning correctly.
Implements User Experience Updates
Many store owners may not be aware of the shift that has occurred in Google’s approach to SEO in recent years. The new focus is on user experience, which means that Google now evaluates website elements beyond keywords and content. Factors like page speed, interactivity, content layout, and overall website quality are now important. For eCommerce sites, user experience is crucial to conversion rates and customer engagement.
A poorly designed website with a subpar user experience will not perform well. Therefore, hiring an agency for bigcommerce web design services is crucial as they will be proactive in identifying underperforming aspects of a website and offering solutions.
In essence, SEO has evolved to prioritize the user’s perspective and the value of the entire website. A website that is well-branded, visually appealing, and functions smoothly may outperform an over-optimized website that is slow and cumbersome.
Creates Content for the Better Engagement
The content that you publish on your website holds significant importance for various reasons. Crafting a well-written blog not only helps in educating your customers and establishing your brand, but it also adds crucial SEO value. However, most business owners struggle to manage a blog, let alone a polished one. It is crucial to have a content strategy in place and demonstrate to Google that your website is frequently updated with valuable content.
To achieve this, a comprehensive SEO campaign, including SEO blog writing, is necessary for your BigCommerce store. This is a critical aspect that kickstarts your website’s climb up the SERPs and builds brand authority simultaneously.
Hiring a professional BigCommerce SEO agency can provide numerous benefits for your business. From improving your website’s search engine rankings to increasing traffic and boosting sales, the expertise and experience of a professional SEO team can help take your online store to the next level.
Additionally, outsourcing your SEO needs to a reputable agency can save you time and resources while providing you with access to the latest industry trends and techniques. If you’re looking to maximize the potential of your BigCommerce store, partnering with a professional SEO agency is a smart investment.