Microsoft is testing ads in the Windows 11 File Explorer

Microsoft is testing ads in the Windows 11 File Explorer

Microsoft has began checks promotions for a few of its different merchandise and options within the File Explorer software on items operating its hottest Dwelling home windows 11 Insider construct.

The brand new Home windows 11 “attribute” was found by a Dwelling home windows person and Insider MVP who shared a screenshot of an commercial notification displayed beforehand talked about the itemizing of folders and information to the File Explorer, the Dwelling home windows default file supervisor.

As proven within the screenshot, Microsoft will use such ads to advertise different Microsoft merchandise, for event, about the right way to “create with confidence all through paperwork, e mail, and the web site with refined crafting options from Microsoft Editor.”

As you may image, the response to this was antagonistic, to say the minimal, with some saying that File Explorer is “a single of the worst areas to reveal adverts,” though some others additional that that is the way in which to go if Microsoft wants “individuals at the moment ditching Explorer for a bit of one thing else.”

BleepingComputer additionally tried replicating this on a program jogging the most recent Home windows 11 Insider set up, however we did not get any File Explorer adverts.

This may doubtless be outlined by Microsoft functioning an A/B testing experiment trying to gauge the achievements of this kind of a operate or by the corporate disabling it following the seen individual outcry.

Window 11 File Explorer ads
Window 11 File Explorer adverts (flobo09)

This isn’t the initially time Microsoft additional advertising messages to File Explorer, as in 2016, Microsoft additionally confirmed a OneDrive advert within the Dwelling home windows software.

Nevertheless, Redmond did not halt with File Explorer, and examined adverts pushing its free Workplace web apps within the menu bar for the Dwelling home windows 10 Wordpad software 20 years in the past, a marketing campaign with comparable individual protests.

The company additionally started displaying adverts for Microsoft Edge within the Home windows 10 Start Menu every time finish customers looked for a competing browser, prompting them to obtain the brand new Microsoft Edge.

A few of these checks additionally had unintended repercussions, with Microsoft breaking the Dwelling home windows Begin out Menu and Taskbar whereas screening a Microsoft Groups advertising on Insiders.

Brandon LeBlanc, Home windows Senior Services or products Supervisor at Microsoft, instructed BleepingComputer that “this was an experimental banner that was not meant to be printed externally and was turned off.”

Replace 3/14/22 18:48 EST: Added File Explorer commercial from 2016.

Replace 3/15/22 14:25 EST: Added Microsoft’s assertion.