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Microsoft is testing ads in the Windows 11 File Explorer

Microsoft is testing ads in the Windows 11 File Explorer

Microsoft is testing ads in the Windows 11 File Explorer

Microsoft has started tests promotions for some of its other products and solutions in the File Explorer application on units running its hottest Home windows 11 Insider build.

The new Windows 11 “characteristic” was discovered by a Home windows user and Insider MVP who shared a screenshot of an advertisement notification displayed previously mentioned the listing of folders and files to the File Explorer, the Home windows default file supervisor.

As shown in the screenshot, Microsoft will use such advertisements to promote other Microsoft products, for occasion, about how to “create with confidence throughout documents, e mail, and the website with sophisticated crafting solutions from Microsoft Editor.”

As you can picture, the reaction to this was adverse, to say the minimum, with some saying that File Explorer is “a single of the worst areas to demonstrate ads,” although some others extra that this is the way to go if Microsoft needs “people today ditching Explorer for a little something else.”

BleepingComputer also tried replicating this on a program jogging the newest Windows 11 Insider establish, but we didn’t get any File Explorer adverts.

This can likely be defined by Microsoft functioning an A/B testing experiment attempting to gauge the achievements of this sort of a function or by the company disabling it following the seen person outcry.

Window 11 File Explorer ads
Window 11 File Explorer ads (flobo09)

This is not the initially time Microsoft extra marketing messages to File Explorer, as in 2016, Microsoft also confirmed a OneDrive advert in the Home windows application.

However, Redmond didn’t halt with File Explorer, and examined ads pushing its free Place of work net apps in the menu bar for the Home windows 10 Wordpad application two decades ago, a campaign with similar person protests.

The corporation also began displaying ads for Microsoft Edge in the Windows 10 Begin Menu each time end users searched for a competing browser, prompting them to download the new Microsoft Edge.

Some of these tests also had unintended repercussions, with Microsoft breaking the Home windows Start out Menu and Taskbar while screening a Microsoft Teams marketing on Insiders.

Brandon LeBlanc, Windows Senior Product or service Supervisor at Microsoft, instructed BleepingComputer that “this was an experimental banner that was not meant to be published externally and was turned off.”

Update 3/14/22 18:48 EST: Added File Explorer advertisement from 2016.

Update 3/15/22 14:25 EST: Added Microsoft’s statement.