GPU Pricing Replace: Was AMD Radeon RX 7000 Launch a Success?

Our closing GPU pricing replace of the yr brings some fascinating information factors contemplating we have lastly gotten some new GPUs to speak about. You’ve got doubtless seen our protection by now, particularly for the Nvidia GeForce RTX 40 sequence (4090 and 4080) and only in the near past AMD’s Radeon RX 7900 with the terribly named 7900 XTX and 7900 XT.

As normal we’ll be taking a look at how gross sales of these playing cards are going, how they’ve affected the broader GPU market, and some issues to consider if you’re all for shopping for a brand new graphics card proper now.

GPU Pricing Replace: Was AMD Radeon RX 7000 Launch a Success?

Nvidia RTX 40 Sequence Gross sales Replace

What we talked about in final month’s replace concerning Nvidia’s new GPUs continues to be true in December. The GeForce RTX 4090 stays in robust demand and relying in your area could be a little tough to buy proper now.

Resupplies have been regular although they have been decrease than the preliminary provide at launch, however even that hasn’t happy demand for the cardboard within the US to quote one instance. The RTX 4090 is presently out of inventory at Newegg in each the US and Canada — no less than through first-party listings that are the one listings it is best to think about. Microcenter has additionally struggled to maintain the cardboard in inventory.

In Australia, the RTX 4090 is even increased priced, which we consider has translated into much less gross sales, however as of writing you should purchase one of some fashions at numerous retailers, although the most affordable variants are sometimes unavailable. Whereas ideally we would be seeing extra inventory of the RTX 4090, it is a typical launch sample that we count on to see settle early subsequent yr.

As for the RTX 4080… issues nonetheless aren’t wanting good for this card in any respect. It is easy to seek out the RTX 4080 on the market at retailers and at no level has the cardboard gone out of inventory. Demand for this mannequin has remained low because it was launched and a part of the explanation could also be that there is low inventory of MSRP playing cards, with most fashions obtainable at retailers like Newegg and Microcenter begin at $1,300 or above, which is a daft and unattractive quantity for what’s already an costly product.

In different areas like Australia, the RTX 4080 is a fair worse deal, and that is result in poor gross sales in line with the retailers we have spoken to. The consensus is barely absolutely the least expensive fashions have any likelihood of promoting, with some struggling to promote their launch allocation, not to mention any resupplies.

Due to razor-thin margins, there’s principally no room for value motion both, so do not count on these playing cards to all of a sudden get cheaper with out help from Nvidia. Two retailers we spoke to have been both already promoting 4080s at value, or have been contemplating doing so, simply to filter stock. With that stated, we won’t make certain if this example applies exterior of Australia, as Nvidia GPUs are particularly costly Down Underneath relative to another areas.

AMD Radeon RX 7000 Sequence Gross sales

In distinction is the Radeon RX 7900 XTX, which launched this month. This card was comparatively standard and offered out at many retailers inside the first hour of gross sales going dwell, some individuals even tried to get a fantastic deal because of an amusing value error from Finest Purchase. However at this level per week after launch it’s fairly tough to purchase the 7900 XTX mannequin and we count on that to stay the case for the following few weeks, each in North America and in different territories.

What we now have realized along with this are two foremost themes: One is that AMD did not provide close to the quantity of 7900 XTX fashions as Nvidia did for the RTX 4090 at launch, although this may be area dependent. Whereas the GeForce RTX 4090 had a surprisingly great amount of inventory at launch and that helped the massive numbers of gross sales, the 7900 XTX was extra typical in its provide, which is to say on the low aspect for day-one demand. So whereas it is a optimistic for AMD that the 7900 XTX offered out shortly, a part of that is tempered by insufficient provide. Fairly normal stuff for a GPU launch: gross sales are nearly all the time dictated by the quantity of provide, which normally is available in under demand, except the cardboard in query is particularly undesirable just like the RTX 4080.

Resupplies for the Radeon 7900 XTX have been coming in respectable numbers, with these resupplies shortly promoting out. So the demand for this mannequin continues to be there which is typical this early for a brand new GPU. It is what occurs in a single or two month from now that may actually inform the story on provide and demand.

The second theme was that the Radeon 7900 XTX simply outsold the RTX 4080. Actually, it wasn’t even shut: avid gamers are preferring the 7900 XTX over the GeForce on this value vary, which does make sense primarily based on its general worth and efficiency relative to the 4080.

One retailer advised us the Radeon 7900 XTX on day one would have outsold the RTX 4080 in whole since launch if not for restricted XTX provide, which up to now has been decrease than that of the 4080.

Avid gamers are positively voting with their wallets right here and preferring the higher worth choice…

Avid gamers are positively voting with their wallets right here and preferring the higher worth choice, so it will likely be fascinating to see the place issues settle as soon as provide catches up and we’re just a few months in post-release.

Does AMD have a long-term winner within the $1,000 value vary, or is the RTX 4080 a simple launch day goal given its poor reception? Competitors will definitely warmth up when Nvidia launches the RTX 4070 Ti, which rumors say ought to are available in early January, plus there’s loads of potential for value drops. We nonetheless assume your entire high-end GPU market is overpriced from each AMD and Nvidia, so whether or not that interprets into gradual gross sales might be seen within the coming months.

Whereas the 7900 XTX has been a scorching vendor, the identical cannot be stated for the 7900 XT. It is a comparable story to the GeForce RTX 40 sequence, the place the flagship mannequin is in scorching demand however the tier under simply is not good worth and is not capturing the curiosity of patrons.

Our understanding is the Radeon 7900 XT hasn’t been as dire for gross sales because the 4080, with retailers not feeling as pained partially on account of much less inventory to attempt to transfer, however the 7900 XT has hardly been flying off cabinets. In most territories the cardboard hasn’t offered out, with plentiful availability even on the MSRP only a week after launch, whether or not we’re speaking Australia, United States, or elsewhere. Often that is a very good indicator of weak demand because the norm for GPU launches is poor availability within the first couple of weeks, particularly for the bottom fashions promoting at MSRP.

The difficulty have to be that the Radeon 7900 XT is definitely worse worth than the 7900 XTX primarily based on our value per body metrics, and the info from many different critiques that discovered the identical factor.

The 7900 XT is 10 % cheaper than the XTX, however 17 % slower on common at 4K, which is hardly going to drum up curiosity. If AMD needs to see robust gross sales of this mannequin, the value needs to be dropped to not more than $800, ideally $750 — although whether or not or not they really need to promote this card in nice numbers or just use it to drum up gross sales for the costlier XTX stays to be seen. If the 7900 XT continues to take a seat on cabinets although, perhaps a value adjustment might be mandatory.

Nvidia GeForce GPU Pricing

  MSRP Lowest Value October Lowest Value November Lowest Value December Present Value Inflation Enhance Nov to Dec
GeForce RTX 3090 Ti $2,000 $1,080 No inventory No inventory n/a  
GeForce RTX 3090 $1,500 $1,030 $1,350 No inventory n/a  
GeForce RTX 3080 Ti $1,200 $870 No inventory No inventory n/a  
GeForce RTX 3080 12GB n/a $740 $845 No inventory n/a  
GeForce RTX 3080 10GB $700 $740 No inventory No inventory n/a  
GeForce RTX 3070 Ti $600 $610 $630 $640 7% 2%
GeForce RTX 3070 $500 $540 $520 $570 14% 10%
GeForce RTX 3060 Ti $400 $430 $400 $390 -3% -3%
GeForce RTX 3060 $330 $380 $340 $360 9% 6%
GeForce RTX 3050 $250 $285 $265 $270 8% 2%
        Common 7% 3%

For those who have been hoping that new graphics card releases would see additional value reductions throughout the graphics card market, we now have disappointing information for you: costs have stagnated.

On the Nvidia aspect, just about your entire high-end RTX 30 sequence is now not obtainable, with inventory for these GPUs operating out and being changed by the RTX 4090, 4080 and different quickly to be launched fashions.

Playing cards within the RTX 3070 tier and under stay obtainable, however with no important value adjustments within the final three months. Extremely, because of this the RTX 3060 and 3050 are nonetheless costlier than the MSRP, and for some fashions just like the RTX 3070, costs have truly gone up. We would not be stunned if the 3070 sells out inside the subsequent month or two as Nvidia seems to be to launch its alternative.

AMD Radeon GPU Pricing

On the AMD aspect we’re additionally seeing value stagnation, and though most fashions are nonetheless obtainable, provide is dwindling for the upper tier playing cards. This is the reason fashions just like the Radeon 6800 XT at the moment are rather more costly than they have been after we checked in November — all of the decrease value $520 models have offered out, solely leaving costly fashions in inventory.

Within the mid-range and decrease finish of the product stack, Radeon GPU pricing has bottomed out at round 20 to 30 % below the MSRP, so whereas pricing hasn’t dropped considerably for just a few months, no less than the ground for these playing cards is properly below MSRP prefer it needs to be for 2 yr previous GPUs.

  MSRP Lowest Value October Lowest Value November Lowest Value December Present Value Inflation Value Enhance Nov to Dec
Radeon 6950 XT $1,100 $870 $830 $800 -27% -4%
Radeon 6900 XT $1,000 $670 $655 $700 -30% 7%
Radeon 6800 XT $650 $540 $515 $660 2% 28%
Radeon 6800 $580 $510 $510 $510 -12% 0%
Radeon 6750 XT $550 $450 $390 $390 -29% 0%
Radeon 6700 XT $480 $390 $350 $360 -25% 3%
Radeon 6650 XT $400 $270 $260 $285 -29% 10%
Radeon 6600 XT $380 $290 $290 $290 -24% 0%
Radeon 6600 $330 $220 $215 $210 -36% -2%
Radeon 6500 XT $200 $165 $160 $170 -15% 6%
Radeon 6400 $160 $135 $135 $140 -13% 4%
        Common -22% 5%

The rationale why new GPUs haven’t introduced any profit to older fashions when it comes to pricing is defined by the truth that each Nvidia and AMD have launched newer and quicker GPUs which might be priced to ship equal worth to final era fashions. That is not like prior generations the place the brand new playing cards arrived to ship extra efficiency in the identical value brackets because the older {hardware}. For instance, the Radeon 7900 XTX may simply be a part of the identical household because the Radeon 6800, because it presents roughly double the efficiency at double the value.

Oversupply of recent graphics playing cards can also be much less of an element now than it was months in the past on the collapse of crypto mining. These GPUs have slowly offered over time, with retailers saying demand for these playing cards did improve across the announcement and launch of recent RTX 40 sequence GPUs. With much less stock stress, corporations have much less incentive to make additional value corrections.

Used GPU Pricing

  MSRP Newegg Lowest Value December eBay Used Value November eBay Used Value December Used Value Hike Nov to Dec Low cost Used vs New
GeForce RTX 3090 Ti $2,000 No inventory $1,112 $1,133 2%  
GeForce RTX 3090 $1,500 No inventory $806 $803 0%  
GeForce RTX 3080 Ti $1,200 No inventory $753 $783 4%  
GeForce RTX 3080 12GB n/a No inventory $662 $675 2%  
GeForce RTX 3080 10GB $700 No inventory $578 $587 2%  
GeForce RTX 3070 Ti $600 $640 $450 $483 7% -24%
GeForce RTX 3070 $500 $570 $372 $371 0% -35%
GeForce RTX 3060 Ti $400 $390 $303 $310 3% -20%
GeForce RTX 3060 $330 $360 $275 $274 0% -24%
GeForce RTX 3050 $250 $270 $216 $242 12% -10%
        Common 3% -23%

With no value motion within the new market, we have additionally noticed value stagnation within the used market. For those who have been planning on shopping for an Nvidia Ampere GPU, for instance, there is no enchancment in comparison with final month’s pricing.

Used graphics playing cards are getting patrons a ~23% low cost on retail costs on common. There’s been no important change for increased finish GPUs that at the moment are out of inventory, because the market has settled in the direction of a strong equilibrium — and a few of these playing cards are being offered in important portions proper now.

  MSRP Newegg Lowest Value December eBay Used Value November eBay Used Value December Used Value Hike Nov to Dec Low cost Used vs New
Radeon 6950 XT $1,100 $800 n/a $736 n/a n/a
Radeon 6900 XT $1,000 $700 $611 $634 4% -9%
Radeon 6800 XT $650 $660 $495 $497 0% -25%
Radeon 6800 $580 $510 $405 $429 6% -16%
Radeon 6750 XT $550 $390 $309 n/a n/a n/a
Radeon 6700 XT $480 $360 $296 $303 2% -16%
Radeon 6650 XT $400 $285 n/a n/a n/a n/a
Radeon 6600 XT $380 $290 $213 $207 -3% -29%
Radeon 6600 $330 $210 $169 $174 3% -17%
Radeon 6500 XT $200 $170 $126 $117 -7% -31%
Radeon 6400 $160 $140 n/a n/a n/a n/a
        Common 1% -20%

Comparable story for AMD’s Radeon 6000 sequence. When you’re not getting as a lot of a reduction on the used market and volumes are a lot decrease relative to Nvidia, there hasn’t been any noteworthy value motion in comparison with November.

  MSRP eBay Common Value October eBay Common Value November eBay Common Value December Present Value Inflation Value Enhance Nov to Dec
GeForce RTX 2080 Ti $1,000 $397 $384 $383 -62% 0%
GeForce RTX 2080 Tremendous $700 $313 $315 $306 -56% -3%
GeForce RTX 2080 $700 $276 $259 $274 -61% 6%
GeForce RTX 2070 Tremendous $500 $260 $246 $253 -49% 3%
GeForce RTX 2070 $500 $217 $211 $227 -55% 7%
GeForce RTX 2060 Tremendous $400 $221 $211 $199 -50% -6%
GeForce RTX 2060 $350 $181 $167 $179 -49% 7%
        Common -55% 2%

For Nvidia’s Turing era, it appears a lot of individuals are promoting RTX 2080s now, however the value has truly gone up considerably in comparison with final month.

A few of these fashions aren’t nice worth both, such because the RTX 2070 Tremendous at $253 (on common), which sounds cheap, however you obtain comparable efficiency to a used Radeon 6600 XT that is simply $207.

  MSRP eBay Common Value October eBay Common Value November eBay Common Value December Present Value Inflation Value Enhance Nov to Dec
GeForce GTX 1660 Ti $280 $139 $131 $132 -53% 0%
GeForce GTX 1660 Tremendous $230 $129 $123 $124 -46% 1%
GeForce GTX 1660 $220 $116 $107 $116 -47% 8%
GeForce GTX 1650 Tremendous $160 $108 $105 $113 -30% 7%
GeForce GTX 1650 $150 $109 $99 $103 -31% 4%
        Common -41% 4%

The GTX 16 sequence is not too unhealthy on the used market although. Sure, pricing hasn’t moved a lot, however in the event you’re after a GPU for lower than $150 and do not need to go all the way in which again to a Radeon RX 580, there are some respectable decisions available right here.

The GTX 1660 Tremendous for $124 is far quicker than the RX 6500 XT but is barely barely costlier on the used market and less expensive in comparison with new fashions of that GPU. The following step up is the Radeon RX 6600 which prices 40% extra used, and presents about 40% extra efficiency, in order that feels proper in the intervening time.

  MSRP eBay Common Value October eBay Common Value November eBay Common Value December Present Value Inflation Value Enhance Nov to Dec
Radeon 5700 XT $400 $177 $162 $172 -57% 6%
Radeon 5700 $350 $160 $134 $142 -60% 5%
Radeon 5600 XT $280 $136 $118 $132 -53% 12%
Radeon 5500 XT 8GB $200 $111 $112 $113 -43% 1%
        Common -53% 6%

Lastly we now have the Radeon RX 5000 sequence, which additionally presents good worth under $200 on the used market, regardless of a small value improve month on month.

Provide is not as robust because it as soon as was as many miners have already flogged them off, however there’s nonetheless an inexpensive vary to select from and pricing is sort of enticing for gaming — although beware that almost all used fashions might be closely mined on.

What We Discovered

Total, it has been an fascinating month for the GPU market largely dominated by the launch of recent AMD GPUs, with respectable demand for the Radeon 7900 XTX specifically — AMD simply wants to provide extra of those whereas they’ll and capitalize on the poor positioning of the competing GeForce RTX 4080.

Like we have seen in lots of previous launches, Nvidia has considerably out-supplied AMD at launch, so AMD might want to depend on quick restocks to maintain up with avid gamers wanting to purchase their flagship. The RTX 4090 additionally stays in good demand and there are indicators of recovering availability there.

What’s been fairly distinctive about this yr’s GPU launches is the horrible reception for the tier-below fashions within the RTX 4080 and RX 7900 XT, neither of those acquired overly optimistic critiques and patrons are voting with their wallets, sometimes avoiding them in favor of different choices (costlier ones apparently).

It is a totally different technique from each manufacturers that we’ve not seen earlier than, incentivizing the acquisition of the best finish and costliest fashions. Whether or not or not that might be a very good technique long-term stays to be seen, as there are many potential patrons selecting to attend for mainstream-priced alternate options, purchase from present inventory, and even heading to the used market to fulfill their wants.

Usually there’s additionally been a sense of a weak GPU era and plenty of disappointment amongst buyers, which we expect is being mirrored in stagnating costs — there is no have to drop costs any additional if the brand new stuff is not gobbling up many of the gross sales and all the consideration. Older playing cards from the earlier era stay viable choices in at the moment’s market, and the shortage of something under $900 within the RTX 40 and RX 7000 sequence has shut out the overwhelming majority of patrons for now. New merchandise at or under $500 cannot come quick sufficient, they’re much wanted to breathe some life into this area.

With this new technique from GPU makers pushing their halo merchandise to look nearly as good as attainable, it is vital to recollect you needn’t get caught up within the hype and spend properly above your means.

There might be new mid-range fashions in 2023, and in the event you hold selecting to not purchase horrible worth GPUs, corporations may have no selection however to reply with extra enticing pricing — not only for these playing cards but in addition for upcoming launches. Ready is ok, most GPUs are genuinely fairly able to taking part in at the moment’s video games, so no, you do not essentially want an RTX 4090.

Buying Shortcuts:
  • AMD Radeon RX 6600 XT on Amazon
  • AMD Radeon RX 7900 XTX on Amazon
  • Nvidia GeForce RTX 4090 on Amazon
  • Nvidia GeForce RTX 3070 Ti on Amazon
  • Nvidia GeForce RTX 3080 on Amazon
  • AMD Radeon RX 6800 on Amazon
  • Nvidia GeForce RTX 3060 on Amazon

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