Established device supplier of CMS and Virtual Transformation merchandise coming into a brand new growth and expansion section.

Via Thomas Kerr, CFA



Established device supplier of CMS and Virtual Transformation merchandise coming into a brand new growth and expansion section.

HeartCore Enterprises (NASDAQ:HTCR) is a longtime device building corporate founded in Tokyo, Japan and operates in 3 core segments. Those come with 1) Content material Control through which the core product is HeartCore CMS, 2) Virtual Transformation which contains Controlio, myInvenio, Apromore and HeartCore Robo, and three) GO IPO, a consulting provider that is helping Jap firms get ready for a U.S. Nasdaq public checklist.

HeartCore was once based in 2019 and has 64 staff at the moment of which roughly part are dedicated to device programming and engineering. The corporate has a longtime buyer base with over 800 lively shoppers and maintains an excessively excessive retention price of roughly 95%. The corporate went public thru an preliminary public providing in February 2022 elevating $15 million in proceeds. The IPO was once priced at $5.00 in line with percentage.

Content material Control

Huge enterprises or organizations that perform complicated internet sites, blogs, cellular apps, ecommerce companies or social networks want to make the most of and set up huge quantities of content material to ship their product or service. Those internet sites steadily include many 1000’s of pages. To maintain this complicated activity, maximum huge enterprises use a content material control device, additionally known as a buyer revel in control platform. Those platforms combine advertising and marketing, gross sales, provider, and content material control programs in addition to different gear and integrations that allow firms to draw and have interaction shoppers during the buyer lifecycle.

The corporate’s core providing that gives those products and services is the HeartCore CMS which permits the person to create, set up, and adjust content material on internet sites with out the desire for specialised technical wisdom. Key advantages to the program come with a excessive stage of user-friendliness, rather fast deployment in comparison to different complicated processes, low ongoing upkeep necessities, extendable capability, and search engine optimization pleasant options.

Explicit HeartCore CMS options come with an easy-to-use editor that may create and replace internet pages as simply as coming into textual content right into a phrase processor in addition to the power to import knowledge by means of merely copying and pasting particular knowledge and content material. The device gives safe and privacy-oriented publishing settings the place the person can view non-public knowledge at the web page sooner than it will get publicly disclosed. The corporate believes HeartCore CMS is the one CMS on this planet that may put up tens of 1000’s of pages concurrently in addition to 1000’s of PDF recordsdata on the identical time. The product additionally gives granular get entry to rights and detailed get entry to permissions and versatile workflows. This permits customers to scale back the manufacturing and operation time and make sure the accuracy of data. Finally, HeartCore CMS gives intensive assessment and preview purposes that’s display ultimate variations throughout all display screen sizes and instrument sorts. This system too can preview registered content material from two or 3 generations forward with a long term date at the identical web page.

The entire addressable marketplace dimension for content material control device is roughly $6.0 billion and anticipated to develop at annualized price of 18% over the following ten years. The content material control section represented 81% of 1st quarter 2022 revenues.

Virtual Transformation

This section is composed of 3 separate choices which contains robot procedure automation (RPA), activity mining and procedure mining. They percentage a commonplace function of increasing the virtual transformation of enterprises throughout their whole industry strains, specifically within the spaces of selling, gross sales, and customer support.

Robot procedure automation is a sophisticated generation that permits automation for a predetermined set of duties. RPA robots can mimic maximum human-computer interactions to hold out error-free duties at excessive quantity and pace. Those activity cans come with bill processing, procedure gross sales orders, account reconciliation, worker onboarding, payroll, and undertaking knowledge access for core processes akin to finance, human sources, production, provide chain, products and services, and procurement.

HeartCore Robo is the corporate’s flagship RPA product and gives automation of key industry packages akin to packaged industry device, internally advanced device, web page packages and cellular apps. This RPA providing can paintings throughout all platforms together with faraway and digital environments in addition to all running programs and browsers. Explicit options come with high-speed id of operation objectives at the display screen the usage of a proprietary symbol research engine in addition to automated HTML operations and information acquisition inside internet pages. The product additionally makes use of extremely complex optical persona reputation gear. The corporate believes it can be the one main RPA supplier to concentrate on Android and Mac units.

Process mining is the most important generation that permits organizations to hit upon and analyze the duties staff carry out as they relate to finishing greater processes which goes by means of tracking the movements customers take. The aim of the usage of activity mining device is to find and perceive the duties staff are acting. This device procedure turned into specifically vital all over the Covid-19 pandemic as a considerable selection of office-based staff have been compelled to earn a living from home.

The corporate’s activity mining providing is Controlio which was once received in December 2019. The corporate believes Controlio has a a lot more complete and inclusive resolution than competition akin to Skysea, LanScope, and MeeCap. Process mining represents roughly 4.0% of overall corporate revenues.

Procedure mining is the generation that investigates and analyzes the massive quantities of knowledge in undertaking match logs to find and provide end-to-end processes that the group is acting to finish paintings. The aim of maximum procedure mining packages is to optimize and toughen industry processes which would possibly result in extra environment friendly operations or even automation of processes.

The corporate has two procedure mining choices, myInvenio which was once received in April 2019, and Apromore which was once received in June 2021. Very similar to the corporate’s activity mining choices, the corporate believes myInvenio has a much more complete procedure mining resolution than competition akin to Celonis, Signavio, and UiPath. Procedure mining represents roughly 10% of overall corporate revenues.

Pass IPO Session

GO IPO is a brand new provider from HeartCore that is helping Jap firms succeed in a NASDAQ public checklist within the U.S. Introduced in March 2022, this NASDAQ consulting provider is in accordance with the corporate’s personal go-public revel in in addition to its basic industry experience in navigating pass border problems between Japan and the U.S. From the Jap marketplace viewpoint, the corporate is helping with audit attestation, underwriter tests and Tokyo Inventory Alternate similar knowledge and processes. For the U.S. markets, the corporate is helping with auditor audit attestation for 2 years, opinions by means of the underwriter and their lawyers, in addition to SEC affirmation. Extra in particular, the corporate plays the tricky activity of changing Jap accounting knowledge to IFRS and U.S. GAAP accounting rules and works with the audit company.

Trade fashion and business plan

For the Content material Control section, the corporate is concentrated on enterprises with over $100 million in annual revenues and specifically the ones industry that use internet sites for e-commerce, or to interact and tell shoppers. HeartCore markets its merchandise at device and generation trades displays, partnership preparations, direct gross sales to firms thru their very own gross sales crew, and referrals from present shoppers. The pricing association is most often $26,000 in line with on-premise server plus 18% from licensing. There also are annual upkeep charges.

For lots of the virtual transformation companies, the corporate is concentrated on greater organizations with over $1 billion in revenues and people who have a want to make their operations and industry processes extra environment friendly and productive. Very similar to the CMS section, the corporate markets its merchandise at trades displays, seminars, partnership preparations, and direct gross sales to firms thru their very own gross sales crew. The pricing fashion is $50,000 in line with yr for procedure mining, $250 in line with yr in line with unit for activity mining, and an annual $5,000 subscription rate in line with yr for RPA. The corporate has an alliance with IBM that they hope to increase, in addition to different partnerships with consulting and ERP corporations.

Pattern shoppers for the corporate come with such iconic names as Japan Airways, Hitachi, Seibu Railway, Mitsubishi UFJ Morgan Stanley Securities, Ricoh, Tokyu division shops.

Monetary assessment

For the 2021 fiscal yr finishing 12/31/21, the corporate generated $10.8 million in revenues which was once an build up of roughly 20% over the prior yr. Gross margins have been 47.9% for the yr in comparison to 44.5% in 2020. The corporate skilled expansion in maximum its product choices and completed upper gross margins because of higher volumes and robust pricing energy.

Running source of revenue reduced to $59,018 for the yr in comparison to $258,705 within the prior yr in large part because of an build up in checklist bills in preparation for the corporate’s February 2022 IPO. Record bills totaled $867,624 in comparison to no checklist similar bills within the prior yr. Regardless of a web lack of ($338,156) for the yr, HeartCore generated sure running money drift of $766,300 and with capital expenditures of simplest $36,153, loose money drift got here in at $730,147.

Money at the steadiness sheet as of year-end 2021 stood at $3.1 million, on the other hand, in February 2022, the corporate raised gross proceeds of $15 million in its preliminary public providing. Money balances as of the top of three/31/22 have been $13.9 million with overall debt of $2.5 million. The corporate skilled a burn price within the 1st quarter of 2022, essentially because of higher bills associated with the corporate’s IPO.

We think HeartCore to succeed in breakeven profitability within the 2d quarter of 2022 and display web earnings and loose money drift within the third and 4th quarters. The corporate won’t most likely need to get entry to the capital markets to fund operations, on the other hand it’s going to do as a way to finance doable acquisitions as they happen.

The corporate has 18.9 million commonplace stocks exceptional and 1.5 million warrants exceptional. Insiders cling roughly 71% of overall stocks with CEO with founder Sumitaka Kanno (Yamamoto) proudly owning 58.0% of overall commonplace stocks.

Control crew

Sumitaka Kanno (Yamamoto), CEO, is the founding father of HeartCore and has served because the Leader Government Officer and member of the Board of Administrators of HeartCore since June 2009. Mr. Kanno is an skilled knowledge generation device programmer and graduated with a bachelor’s stage from Kansai Gaidai College, Osaka, Japan. He has labored at in Japan, a world device seller and previous NASDAQ corporate, the place he specialised in internet sites and device.

Kimio Hosaka, Leader Running Officer, has been a member of the Board of Administrators since Would possibly 18, 2021. Mr. Hosaka has served because the Leader Running Officer and member of the Board of Managers of HeartCore since August 2015. Mr. Hosaka graduated with a bachelor’s stage in physics from Chuo College, Tokyo, Japan. Mr. Hosaka brings twenty years of revel in in generation as an engineer and supervisor at All Nippon Airlines Techniques, Digital Knowledge Techniques, and Heartcore.

Hidekazu Miyata has served as Leader Technical Officer since Would possibly 18, 2021. Mr. Miyata has additionally served as the top of the DX department of HeartCore since June 2009. Mr. Miyata graduated with a bachelor’s stage in economics from Doshisha College, Japan. Mr. Miyata labored for device building corporate, Digital Knowledge Techniques and has greater than twenty years of device building revel in.

Qizhi Gao has served because the Leader Monetary Officer of HeartCore since Would possibly 2017. From December 2007 thru April 2017, Mr. Gao served because the Team Chief, Finance & Accounting Division at Marubishi Company in Tokyo, Japan. Mr. Gao graduated with a bachelor’s stage in laptop accounting from Chuo Faculty of Data and Accounting.


We consider HeartCore Enterprises is coming into a powerful expansion section because of more than one components:

➢ The corporate’s key business verticals of shopper control, content material control, and information mining are anticipated to develop at sturdy double-digit charges.

➢ The corporate has more than one cross-selling alternatives throughout all of its segments and product strains.

➢ Enlargement into the united statesmarket is solely starting with a brand new workplace being unfolded within the Silicon Valley area of California.

➢ The 90%+ retention price will supply a forged base of habitual revenues and also will assist with advertising and marketing and gross sales efforts as its happy buyer base is mirrored in the ones numbers.

➢ Over 650 shoppers will be capable to improve to the newest model of HeartCore CMS (Model 12).

HeartCore has the prospective to develop each revenues and income at very tough double-digit expansion charges if it is in a position to execute on its strategic plans. Prudent tuck-in acquisitions can even play a job in long term expansion as the corporate makes an attempt to capitalize on synergistic alternatives. The corporate’s present inventory value does not really replicate that doable degree of winning expansion going ahead.

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