03/12/2022

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ANINA Transforms Ugly veg into Inventive Prepared Meal

ANINA Transforms Ugly veg into Inventive Prepared Meal

Culinary artwork and upcycled veggies disrupt the prepared meal market with inspiring format

RISHON LEZION, Israel, Sept. 21, 2022 /PRNewswire/ — FoodTech start-up ANINA Culinary Artwork, Ltd. is reshaping the way forward for prepared meals by merging artwork with know-how by a culinary expertise of meals from upcycled greens. Every entire “meal-in-a-pod” is all-natural, loaded with vitamins, and constituted of so-called “ugly” greens.

ANINA in a Nutshell

The ANINA pod is an entire meal constituted of greens which were rejected on the market as a consequence of a less-than-perfect look — a serious supply of recent produce waste. The brand new, handy, able to cook dinner format is a single-size portion that permits for a fast and nutritious meal in just some minutes. It may be cooked on the stovetop or in a microwave. Every disc-shaped container holds two full cups of greens—40% of an grownup’s each day dietary necessities—and is right for shoppers looking for a quick nutritious & scrumptious meal resolution at work or house.

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The ANINA vary was launched in Israel with three recipes:

  • Pasta Primavera— greens, Italian herbs, and pasta
  • Mediterranean bowl—greens, bulgur wheat, and black lentils
  • Vietnamese bowl—rice noodles and greens

Every ANINA pod supplies a plant-based meal replete with protein, excessive in fiber, and free from colorants or preservatives. The merchandise are presently obtainable on-line, at premium and boutique bakeries, and at co-working areas shops.

Dressing Meals with Tech

The know-how is patented, from the food-grade lamination course of to the pod construction. The distinctive know-how varieties versatile sheets from recent greens . “We produce these vegetable sheets with minimal processing, preserving the flavors, aromas, colours, and textures of the unique vegetable,” says Mor Wilk, VP of R&D for ANINA. “The guts of our know-how is the creation of the layers. “The guts of our know-how is the creation of vegetable sheets. The flexibleness of those sheets allows us to type any 3D construction and create any recipe in an ornamental pod, every set to its distinctive managed cooking time.”

The container’s outer shell is constituted of a layer of dried greens or fruits, whereas the inside core accommodates a spread of pure components. The components, after all, differ in keeping with every recipe.

“ANINA is making an actual affect on the meals trade by mitigating meals waste and turning it into progressive, plant-based merchandise with an thrilling feel and look,” avers Anat Natan, ANINA’s co-founder and CEO. “The result’s a balanced, scrumptious meal with all of the vitamins you want. ANINA is responding to a rising demand for taking advantage of undesirable veggies, and turning them into one thing inventive that appeals to the attention and palette.  Following the profitable product launch in Israel and the optimistic suggestions we acquired from American millennials, we’re set to carry our merchandise to the US.”

From Market to Begin-up

Two industrial design college students, Esti Brantz and Meydan Levy, had been involved by the massive quantities of completely good recent produce that sometimes will get tossed within the trash as a consequence of beauty causes reminiscent of measurement, form, shade variations, or comparable perceived imperfections. Dwelling throughout from a bustling farmers market positioned within the coronary heart of Jerusalem, surrounded by recent produce and herbs carrying unique flavors and aromas, the duo sought an answer to the meals waste problem. They acquired leftover greens on the market and spent two years testing numerous methods earlier than selecting one which labored greatest to protect the elements of a heat-and-eat meal. This led to the design of a wholly new meals idea.

The inexperienced pod

Giant portions of meals are wasted due to an emphasis on look. In truth, half of all produce within the US is thrown away as a result of it’s lower than “image good” for promoting. This equates to a staggering 60 million tons of fully high quality fruit and veggies discarded yearly. [1] Meals losses imply misplaced earnings for farmers and better costs for shoppers.

Upcycling supplies a extremely sustainable resolution to meals waste whereas supporting a round economic system. The ANINA workforce is on a steady mission to seek out new methods to enhance effectivity, forestall waste, and reunite shoppers with nutritious meals. “We purchase leftover produce straight from farmers,” explains Brantz. “This supplies them earnings for greens they normally must discard.”

We’re altering the way in which we eat,” provides Natan. “And we’re shaping the long run for a significant culinary shopper expertise. The ANINA meal capsule additionally addresses immediately’s fast-paced way of life, which too usually forces shoppers to compromise on the standard of the meals they eat.

The Group

ANINA was based in June 2020 by Anat Natan, Meydan Levy, and Esti Brantz. Natan, the CEO, brings greater than 20 years of expertise in advertising and enterprise administration for CPG corporations reminiscent of Nestlè and Tnuva. Natan has an MBA, specializing in advertising and enterprise enterprise, a BA in economics and communication from Hebrew College in Jerusalem, Israel, and graduated from culinary faculty.

ANINA has secured USD3.3M in a protected spherical from Strauss Group by The Kitchen Hub, Unovis, Unorthodox ventures, AgFunder VC, Wordcreate Inc., and the Israeli Innovation Authority (IIA).

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Picture – https://mma.prnewswire.com/media/1904070/ANINA_Culinary_Art_Ltd.jpg


[1] https://earth.org/facts-about-food-waste/

SOURCE ANINA Culinary Artwork, Ltd.